Reviews
What seats actually left with.
These notes refer to real modules from this studio. We keep a few reservations in public on purpose — a page of only praise is not a reading of the work.
“The paywall state map from week three is still taped above our stand-up board. We stopped arguing about ‘the upgrade screen’ once we had twelve named states.”
The Lab Cycle expects you to bring a usable event taxonomy. We spent the first fortnight cleaning ours before the lectures landed. After that, the pricing-ladder diagnostic was the part we kept.
Desk Review was enough. Araya refused to look at our acquisition dashboard, which I initially found rude. She was right — it was not an upgrade problem.
Clear written readout, slightly too short on PromptPay edge cases. Would still book the lab for the full taxonomy, not another desk hour.
Week five of the Plan Conversion Analytics Lab showed our “annual upgrade” spike was mostly wrong storefront currency. Finance already knew; product did not. That one finding justified the seat more than the booklet.
I wanted a faster dashboard module. Araya kept sending us back to naming paywall states. The taxonomy is what our new PM still uses. The closing limitation section felt fussy until a board member quoted it back to us.
Case study 01
A Chiang Mai fintech unmerged its upgrade funnel
Nalinee’s team arrived with a single “upgrade rate” that combined hard paywalls, a credit-limit gate, and a family-seat invite. After the Lab Cycle inventory, those became three cohorts. The headline rate looked worse. The commercial conversation got better: only the credit-limit gate was actually moving after a pricing test, and the family invites had been inflating success.
They did not “win” a higher conversion number. They stopped presenting a blended figure to their risk committee. Six months later they booked a Desk Review to check a new annual rung before it shipped — the quieter outcome we prefer.
Case study 02
A Singapore grocery subscription survived its own trial
Marc’s team had a healthy trial activation chart and a miserable paid conversion. The Trial-to-Paid Diagnostic — taken before they later joined a Lab Cycle — showed most drop-off sat on a card-only checkout while a large share of their shoppers already paid the grocer via a local wallet elsewhere in the app. The “upgrade problem” was an instrument problem wearing a paywall.
They still found the first fortnight of the lab tedious because their event names were a mess. That reservation is theirs, published with permission. The artefact they still cite is the comparison-shelf events around the plan table, not a vanity trial funnel.
Want to sit a cycle? Read the syllabus or write to the studio.