Plan Conversion Analytics Lab
The studio’s core course. Map plan surfaces, build an Upgrade Signals lexicon, window cohorts honestly, and close with a ten-page diagnostic of your own product.
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Programs for people who already have dashboards.
Each listing is a real teaching object with a defined artefact. The flagship lab has a full syllabus page; the others are scheduled in smaller rooms and quoted from the catalogue.
Trial-to-Paid Diagnostic
For teams whose trial activation looks healthy until the payment instrument appears. We separate genuine disinterest from PromptPay, card, and storefront friction.
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Paywall State Taxonomy
Name every live paywall, restore path, and family-share sheet. Leave with a wall chart your schema can finally match. Often the first booking before a Lab Cycle.
How taxonomy fits the method
Pricing Ladder Reading
When annual, monthly, and add-on rungs collapse into one “upgrade” event, the ladder becomes unreadable. This course rebuilds the rungs before anyone touches an A/B test.
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Post-Upgrade Retention Signals
The week after a plan change is where refunds, silent downgrades, and “I thought this included…” tickets cluster. We teach the events that belong in that window only.
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SEA Billing Nuance
Carrier billing, dual storefronts, and VAT on digital goods as analytics objects — not legal advice. Built for teams shipping across Thailand, Vietnam, and Singapore.
Background reading